Building teams
that design well.
10+ years of experience leading design for complex products used by millions. I build design teams from scratch, create the systems that let them scale, and make sure design has a real seat at the table.
Great products don't come from talented designers alone. They come from strong design practices. I've built DesignOps from scratch, created scalable systems, and improved how design works with product and engineering. Better process leads to better products.
The biggest design decisions happen long before pixels. I work with product teams early to challenge assumptions, define the right problems, and influence what gets built. Good design starts before the brief does.
A team's biggest advantage is how quickly its people improve. I spend as much time mentoring designers as I do reviewing work. Better designers create better products, stronger teams, and better decisions long after a project ships.
Shipping features is expected. Creating measurable impact is what matters. Every project should improve something people can feel, whether that's user satisfaction, business performance, or how efficiently the team delivers the next release.
career development
I take hiring seriously and mentoring personally. Building a team means getting the right people in, then investing in them until they outgrow what you gave them.
- Led a team of 5 across 5 product areas
- Grew 2 designers from intern to associate in 6–12 months
- Built interview frameworks and raised the hiring bar org-wide
- Gave designers direct stakeholder exposure as a development tool
governance
Design at scale needs infrastructure. I build the DesignOps practices, design systems, and governance frameworks that let teams work without reinventing everything each sprint.
- Built DesignOps from zero — workflows, governance, onboarding
- Cut platform inconsistencies 40% via atomic design system for 3M+ users
- Design system covers UI components, motion, and illustration
- Made the case to leadership and drove adoption across 5 product teams
engineering alignment
Getting design respected at leadership level means showing up prepared, making the business case for users, and building trust with product and engineering over time.
- Close partner to Product and Engineering leadership at greytHR
- Made user research findings compelling for non-design audiences
- Pushed back on scope and timelines when the research demanded it
- Pitches that grew the project pipeline by 20%
complex B2B at scale
I still design. Staying sharp makes me a better leader. I take on the hardest problems and bring the team through the full product cycle.
- Mixed-method research across 200+ user touchpoints
- Doubled client onboarding: 40 → 80 per month
- Rebuilt payroll UX for 25+ countries
- Billing: +30% satisfaction, −25% support tickets
Led design across 5 product pillars for a B2B SaaS platform with 3M+ users. Built and managed a team of 5. Created the DesignOps practice. Shipped global product at scale.
- Doubled client onboarding: 40 to 80 enterprise clients per month, no extra headcount
- Led global payroll UX across 25+ countries with weekly, biweekly and monthly cycles
- Built DesignOps from scratch: standardised workflows, UX governance, designer onboarding
- Reduced inconsistencies 40% via atomic design system covering UI, motion and illustration
- Research practice across 200+ touchpoints: interviews, ticket analysis, heat maps
- Managed and mentored a team of 5; grew 2 from intern to associate in 6–12 months
Consultancy work across B2B clients. Led redesign engagements and contributed to pitch development.
- B2B platform redesign for the steel industry
- Billing redesign for Replicon: +30% satisfaction, −25% support queries
- Design pitches that grew the project pipeline by 20%
Enterprise application design for large corporates.
- Enterprise applications for RJ Corp and Max Life Insurance
- Usability, interaction design, internal portal improvements
Early career. End-to-end product design ownership.
- Designed Samoolam from scratch — consumer and P2P, web and mobile
